IN QUEST OF INTELLECTUAL BEAUTY FOR THE PLEASURE OF THE HIGHEST BRAIN FUNCTIONS
Founded in 2002 as a fashion magazine in the classic sense, after three unsuccessful attempts at evolutionary diversification, Twill’s original phylum was doomed to extinction.
But, against all odds, another life form took shape and, today, in the taxonomy of publishing, Twill belongs to an alien phylum that has no parallel in our earth.
While all other existing magazines are conceived to satisfy, seduce or entice a target audience, Twill does not have an obvious readership, because it lacks an homogeneity of content, views, ideology or even language.
And yet, we trust that amidst the exuberant cacophony of our contents a few very special human beings, or perhaps a breed of friendly aliens.., will recognize the only rigorous coherence that we are struggling to obtain: that of reason, heart and good taste.
For the publishing business ‘Twill is an impossible magazine.
But, sometimes, boundaries can be crossed simply turning upside down the fundamental tenets.
We have thus decided to reverse the golden rule of publishing.
Instead of identifying a class of potential customers on whom to foist a magazine, we have created a publication that defines ourselves, shifting onto an unknown audience the task of identifying with us.
To brave the market rules has been easy, because we are not merchants, but to define this unusual creature is a bewildering task.
In the end, rather than a publishing business venture, Twill is a cultural project that pursues a plan for intellectual and artistic freedom that challenges the conventions, exploring new and intelligent points of view that escape mainstream thought.
It is the fruit of an elite “TWILL community” that is epitomized in a cultural and aesthetic research that breaks free from the constraints set by the market.
In a sort of timeless editorial series that started with issue #13, every number since has a topic that inspires both the textual and photographic contents.
The articles, contributed by intellectuals and researchers, are published in their original languages and approach the topic from different angles, without fear of smashing the academic orthodoxy.
The photographic content, fine art or fashionable, is chosen for it’s quality and not to boast limelight names. It ties together culture and art representing, visually, the suggested topic.
The sophisticated graphic presentation, the highest print quality and the peculiarity of its contents have already rendered it a cult magazine to prize and to covet.
Twill is distributed worldwide in limited number to the bookshops, concept-stores and art galleries of many capitals and a few large cities. It is also available at various web sites to buy on-line.
Thanks to the academic depth of its articles, the magazine has also found a place in the faculty library of numerous universities.
Freed from traditional constraint and brand obligation, Twill has become an experimental visual playground that has regularly featured internationally renowned photographers and artists such as Michel Comte, Eugenio Recuenco, Edward Burtynsky and Ellen von Unwerth.